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Saturday, Mar 17, 2012 - 6:00 AM    Immigrants Elizabeth Arden and Helena Rubinstein some 100 years ago begin to transform cosmetics from a mark of "easy virtue" into a necessity, giving women what they wanted: youth and beauty. Bitter rivals for 50 years, they refuse to meet, yet together they define the business of beauty, revolutionize marketing, and sell both lipstick and a lifestyle. Jane Alexander narrates. G
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